John Wilson @WilsonCompanies capital allocation
Only move into another trade or market when you can answer a few important questions: > Can we predictably generate enough leads to support the existing operation? > Do we know our CAC and acceptable acquisition cost by channel? > Is our current market actually saturated, or have we stopped finding ways to grow within it? > Do we have the people and systems to handle more demand without the owner becoming the bottleneck? > Can our marketing operation support another set of campaigns, budgets and performance targets?