Expansion multiplied what the shop had not yet fixed

A home-services operator who sits on this paper’s standing six published the miss, not the dunk.

John Wilson wrote that his company hit $3.5 million and assumed it had outgrown the market. It opened a satellite location. That flopped. It added plumbing and lost $300,000 in year one. It spent $200,000 on billboards.

Was the market the problem? He says no. The marketing engine was. Expansion, in his telling, multiplies whatever you have not fixed.

This paper is not a tweet feed. The public post is on the tape; the lesson is here. No outreach. No scrape. Pointer at the sourced profile.